This is a conceptual project for the Society for the Prevention of Cruelty to Animals (SPCA). This is one of my favorite projects from a marketing course—a conceptual campaign that reimagines the musical Annie as a parody told from a cat’s perspective. The project creatively delivers a compelling adoption message through humor and storytelling. Click the button below to see the marketing plan that was created in addition to this piece. Recently I updated the project to provide better coherency and more centered photos. And polished the Marketing Plan for better flow and a more professional feel.
